Dr. M.E.H. Creusen
Dr. M.E.H. Creusen
Publications
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2020
Is aesthetic liking more influential for weak or for strong brands? It depends..
M.E.H. Creusen / R. Mugge / J.P.L. Schoormans
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2018
The influence of experiential augmentation on product evaluation
Marielle Creusen / Gerda Gemser / Marina Candi
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2017
Lighting up your product!
The influence of retail lighting on product perception
Marielle Creusen / Sylvia Pont / Jan Schoormans -
2016
Perspective
A review of marketing research on product design with directions for furture research
MG Luchs / K Scott Swan / Marielle Creusen -
2015
Consumer response to product form
MEH Creusen
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