The Why Factory

The chair The Why Factory is led by professor Winy Maas, founding partner of MVRDV. It explores possibilities for the development of our cities by focusing on the production of models and visualisations for cities of the future.

Education and research of The Why Factory are combined in a research lab and platform that aims to analyse, theorise and construct future cities. The Why Factory investigates within the given world and produces future scenarios beyond it; from universal to specific and global to local. It proposes, constructs and envisions hypothetical societies and cities; from science to fiction and vice versa. The Why Factory thus acts as a future world scenario making machinery.

We want to engage in a public debate on architecture and urbanism. The Why Factory’s findings are therefore communicated to a broad public in a variety of ways, including exhibitions, publications, workshops, and panel discussions.

The work of the Why Factory has been exhibited at various events, such as the Business of Design Week, Hong Kong, 2009; Foodprint Manifestation, Den Haag, 2009; Imaginarium, Berlin, 2010; Museum of Tomorrow, Taipei, 2011; The Total Museum of Contemporary Art, Seoul, 2012; Hamburg Museum, Hamburg, 2013; COAM, Madrid, 2016; Architekturgalerie, Munich, 2017; Dutch Design Week, 2017; SpazioFMG, Milan, 2017.

At the core of The Why Factory’s campaign is a series of books —the ‘Future Cities Series’—, published in association with nai010 Publishers in Rotterdam. In the ‘Future Cities Series’ the following books have been published: Visionary Cities (2009), Green Dream (2010), The Why Factor(y) (2010), The Vertical Village (2011), Hong Kong Fantasies (2011), City Shock (2012), We Want World Wonders (2014), Barba (2015), Absolute Leisure (2016), Copy Paste (2017) and Porocity (expected June, 2018).