New students receive ‘warm’ welcome at TU Delft with hoodie campaign
During the introduction week on campus, first year students got extensively acquainted with the university, the campus, associations, faculties, and… the TU Delft for Life concept. The concept, which symbolises a life-long connection with the university, starts as soon as your start your studies. Students are encouraged to become part of this network from the very beginning, for example by becoming a Friend of the University Fund Delft.
Like in previous years, new bachelor, master and bridging students discovered the stand of the University Fund at the Aula building. Here they were welcomed by enthusiastic employees and students, who explained everything possible about the work of the University Fund and the definition of TU Delft for Life. This welcoming campaign, which was a big success last year, offered students to join the University Fund and to obtain an exclusive TU Delft hoodie.
The annual contribution of just € 10,- is donated to a special fund for students and associations. This is being used to support students who undertake extra-curricular activities such as a study trip abroad or a conference visit. Also there is a budget for students who want to start an ambitious project.
Thanks to good marketing in advance and an even more effective word of mouth during the campaign week, the stand was well visited. It was possible to try on hoodies, there were mirrors to determine the correct size, and groups of students could take pictures in front of the photo wall. After a intensive and fun week of face to face funding, about 1.500 students registered as a donor.
TU Delft wrote a short report about the campaign in their report of the introduction week: First years uncover TU Delft secrets.