Ensuring safe and quick food bike-delivery services in cities
Cyclists rushing to deliver food on time to hungry customers is an increasing problem in cities with the growing demand for fast home delivery services. This surge has resulted in more traffic in bike lanes, contributing to accidents and raising concerns about rider safety. In the framework of SINERGI project researchers like Yousef Maknoon are looking into solutions that will help boost logistic operations that are both efficient and safe.
‘Bike delivery services are a great way to transport goods from A to B in a green manner, replacing delivery cars or vans. These micro-delivery systems can really help make city logistics more sustainable,’ says logistics and modelling expert Yousef Maknoon, who is involved in developing real-time decision models for the SINERGI project. Besides looking into sustainability, the project aims to empower delivery providers to offer cost-efficient services, while prioritising the well-being of riders. ‘We want to help bring down the number of accidents,’ stresses Maknoon. Private and public stakeholders have joined to conduct pilot initiatives in the cities of Amsterdam, Shanghai, Singapore and Copenhagen.
Safe routing
‘To improve rider safety, the app automatically provides recommended routes when food delivery riders receive their task, helping them avoid dangerous intersections and busy streets. In Amsterdam, the goal is to develop a map that will show the safety of cycling infrastructure. The map is planned to be enriched with real-time information such weather conditions, busy days, and times of the week to not only improve delivery time prediction but also assess route safety in real time,’ explains Maknoon. ‘But everything depends on the cyclist's willingness to take the safer route. When a rider is paid per delivery, they might not be willing to take a longer route. Especially when they know the area well, it can be tempting to take a shorter route that may not always be the safest option.’ A survey held amongst 300 delivery riders found that they can be nudged to follow the recommended routes when they are compensated financially.
Profit versus safety
Maknoon: ‘What we also found is that paying an hourly fee, instead of paying per on-time delivery, promotes safer riding behaviour, like Just Eat Takeaway does in the pilot in Amsterdam. However, other issues arise because riders might not be so motivated to deliver on time. Then you need other incentives to motivate efficiency among riders. Otherwise, customers might switch to other service providers. This puts the business model which is based on hourly payment and prioritize safety, under pressure.’ It seems now that delivery services need to make a trade-off between profit and safety. ‘With the SINERGI project we want to empower delivery providers to offer cost-efficient services while prioritising the well-being of riders.’
Government regulation
Public authorities can, for example, improve road safety by enhancing infrastructure, such as building separate bicycle lanes.’ Delivery providers can introduce incentives for riders that compensate the extra time a longer, but safer, route might take. But this puts pressure on profitability and could cause micro-delivery logistics platforms to struggle or even go out of business. It is likely that government regulation will need to play a role in profit-driven societies, as safety risks being overshadowed.
Fair delivery system
This is also the case for ensuring a fair delivery system where all customers are serviced, whether they live in the busy city centre or the less densely populated countryside. Otherwise, customers who live farther away may not be serviced, as longer cycling times mean less money for riders when they are paid by commission. Riders can simply reject these orders and choose to deliver only to places where they think they can earn more.
Human factor
In this digitally connected world, we need to consider the human factor in real-time decision-making. The wellbeing of riders, their working conditions, and their quality of life are also important when we talk about making operational decisions. It is interesting to compare the four cities and how they manage the tension between cost-efficiency and safety, and to see what they can learn from each other.
About SINERGI
SINERGI is a three-year project that runs from 2023 to 2026. It involves thirteen research institutions, governmental authorities, and companies collaborating on a comprehensive framework to improve sustainable city logistics. The project aims to enable real-time management and strategic planning of efficient, safe and user-friendly delivery services. Besides Yousef Maknoon other researchers from TU-Delft involved are: Shadi Sharif Azadeh (project leader), Gonçalo Correia, Kuldeep Kavta and Dongyang Xia.